Due to turbulent and uncertain factors both globally and in the UK, we have had to review the price of our products.
Over the past year, we have experienced devastating orange harvests in Brazil and Florida, alongside the ongoing effects of climate change and supply route disruption. The knock-on effects of conflict in Europe and now the Middle East are also taking their toll on most commodities.
The inflation that we are experiencing is not something that we are able to absorb, so we have been left with no other choice but to pass these costs on. We’ve tried to avoid passing on these cost increases for as long as possible. To ensure that we remain efficient as a business, while never compromising on the quality of our drinks, this is a route that we have had to take.
To help with this challenge, we have also introduced new pack formats and will continue to consider different solutions to make sure we continue to deliver the juice that consumers have come to know and love.
